The Controversy of Star Wars

An interesting thought: who is right? It seems strange to me that the group has only criticized BK about this, as there is Star Wars marketing all over the galaxy for this movie, including Pepsi, 7-11, and countless others. I walk into the grocery store and it's like I've walked into the Mos Eisley cantina; Star Wars characters are all around telling me to buy certain products. Is this the Star Wars we know and love? It's like Woodstock '99, the spirit is gone with all of this mass marketing. So why target one company specifically? Of course BK is going to cash in on this. These marketing promotions rarely make any money for fast food companies, with the execption of a BIG movie like this. And isn't Star Wars for all generations? Sure, the latest installment is quite violent and very dark, but Star Wars is a national treasure. It should be required viewing for all Americans (it still breaks my heart that B hasn't seem any Star Wars movies...). Instead of going after BK which is just trying to make a buck, as a corporation should want, go after Lucas. He's the one that allows this wonderful franchise to be bastardized by his allowing of the Star Wars name to market laundry detergent. How can you create such an amazing story that has meant so much to so many people and then whore it out to the extent it has been? Does Lucas really need to extra cash he is getting from all these tie-ins? Lucas should know better and should take the brunt of these criticisms.